Build Your Pricing Power!: A Practical Framework to Create Competitive Advantage through Pricing and Value Capture (Build Your Pricing Power Series)

Build Your Pricing Power! introduces a powerful, cohesive framework to manage the complex dynamics of value capture. The comprehensive discussion describes relevant research, leading theories, as well as real-life applications. It offers actionable insights, practical examples, and an organized inventory of tried-and-true tools and tactics used by leading practitioners. It connects the dots between seemingly disjointed pricing concepts stronger than ever before, using a fresh, cohesive conceptual framework with proven applicability across a variety of business environments.For all involved in value capture, Build Your Pricing Power! offers a blueprint for developing a roadmap to increase the Pricing Power of their organization – and gain a source of sustainable competitive advantage in their markets!Sample Topics:* Pricing Theory and Research* Tactics/Practical Applications* Pricing Strategy* Value-Based Pricing* Segmentation and Optimization* Versioning and Bundling* Behavioral Pricing* Managing Price Negotiations* Plugging Pricing Leakages* Handling Price Objections* Building Pricing Teams…and much more! Read more